Online Shopping and Responsive Web Designs

17 Jul 13, Kelly N. Wilson

Who doesn’t love the relaxing experience of online shopping? There are no annoying shoppers haggling at stalls, no need for tiresome commutes, and no rush to check out and make a decision on a product. But how many of us have shopped online on our mobiles?

According to an article published in the Forbe’s magazine earlier last year, about a quarter of online shopping on Black Friday 2012 took place on mobile devices and tablets. The figure was a meager 10% in 2010. Now you know what we are talking about when we say RWD is revolutionary.

Why Responsive Designs for Online Shopping?

Simply put, responsive websites not only look good but give immense functionality benefits as well. Now you can check out a dress in detail on your tablet window without getting annoyed by the need to scroll up and down to see how the hemline of a dress appears. And if you wish to check out a gadget as you read its review and details of features mentioned below, you won’t have to painstakingly keep swiping your finger to reach the bottom of the page.

People today are rapidly transitioning to mobiles and tablets to browse websites online, and being cognizant of this and adapting to responsive technology is just the way to go.

Some Prominent Examples

We’ve mentioned some of these before, but they’re so brilliant that they’re worth mentioning again and again.

Skinny Ties

Skinny Ties

The first brilliant example is Skinny Ties, which has a beautifully simple façade that works well on small screen sizes.

United Pixelworkers

United Pixelworkers

Then there’s United Pixelworkers which shows a broad display of products that can be clearly seen on a mobile screen as well.

Nixon Watches

Nixon Watches

And finally there’s Nixon watches with a visually appealing, simple website design that flows beautifully into a responsive frame.

Nixon Watches

While online shopping websites have the option of creating a separate mobile website as well, it’s just easier and much more convenient for both the company and the shoppers to know a single URL. After all, responsive web designing is all about making for a smooth, user-friendly experience for all.

So if you’ve got a business big or small, that serves shoppers online, then opting for a responsive website is, indeed, the way to go. After you’ve paid heed to our advice, we’ll want to know how much of a difference it made in your sales too!


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